Get Your Free Guide: How to Increase Sales Using Digital Marketing & Branding
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What You’ll Learn Inside
- How branding influences customer trust and buying decisions
- Why most business websites fail to generate leads
- How to improve your online presence to attract better clients
- 5 simple ways to increase enquiries and sales online
- Common branding and website mistakes (and how to fix them)
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Pictured: Bernice Russel-Bond, Jenna Chonillo, Teena Piccione.
Who You’ll Be Hearing From
About Jennifer
Jennifer is a branding, marketing, and public relations professional who helps businesses improve their visibility, attract the right audience, and increase revenue through strategic branding, digital marketing, and media exposure. She has experience creating marketing campaigns, managing social media, developing content, and securing media coverage in major publications. Jennifer works with businesses to help them communicate their value clearly, build stronger brands, and generate real business results.
SEO + Content Marketing
SEO Starter
Best for: Startups & smaller nonprofits
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Website SEO audit
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Keyword research (20–30 keywords)
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On-page optimization (5 core pages)
Website Maintenance
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2 SEO blog posts/month
750 to 1200 words
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Basic analytics reporting meeting (monthly)
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1-2 Press Releases/month
Growth SEO
Best for: Growing nonprofits & regional companies
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Full site optimization
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4 SEO blog posts/month
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Technical SEO improvements
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2 Digital PR Outreach Campaigns/ month
Backlinks
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Quarterly content strategy plan
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Bi-Weekly performance reporting call
Brand Development
Starter KitTarget: StartUp Companies
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Full Branding System
Logo, Color Palette, Typography
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Business Cards
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5 Page Website (Basic)
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Copywriting
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Google + Bing Business Set Up
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Brand Photography (Partnership: Creer Productions)
2 HRs, Studio or Outdoor
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Social Media Account Creation
Brand Growth
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Competitive brand audit
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Messaging framework (taglines, value propositions)
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Full visual identity system
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Social media brand kit
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Email signature + stationery design
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Brand guideline deck
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Brand Photography (Headshots, Team Photos, and Website Assets)
3 HRs
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Short Form Videography (90 Secs)
Company Culture
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Includes everything in Growth PLUS:
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Internal brand alignment session
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Employer brand messaging
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Launch campaign strategy
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Website brand direction consultation
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Comprehensive brand manual
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Corporate Photoshoot
Headshots, Team Photos
Website Development + Modifications
Basic
Good For Getting Started
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Custom design (mobile‑responsive)
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1–5 pages (Home, About, Services, Contact)
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Contact form & basic lead capture
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Basic on‑page SEO (titles, meta)
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Social links integration
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CMS setup (WordPress, Webflow, etc.)
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Optional blog setup
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Domain & hosting setup assistance
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One Month of Maintenance
Standard
For Growth and Leads
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Everything in Basic, plus:
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6–12 pages
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Enhanced SEO structure (internal linking, site speed)
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Blog or news section
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Integration with CRM or newsletter tools
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Gallery or portfolio modules
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Google Analytics setup
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Basic training & support for content updates
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Three Months of Maintenance - Higher pricing
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Everything in Standard, plus:
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Fully custom design and branding
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15+ pages or complex navigation
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E‑commerce or secure portals
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Advanced lead automation (CRM, campaigns)
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Integrations (booking, payment gateways)
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Professional copywriting & imagery
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Accessibility features & advanced analytics
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Dedicated support SLA or retainer options
(6 months to 1 year Maintenance)
Outreach: PR and Media (prospecting as well)
Option 1
6 Months Minimum
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PR: 2–3 press releases/month, 1 media pitch/month, media list distribution
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Earned Media: Targeted journalist and outlet connections, securing mentions/backlinks, editorial calendar management
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Reporting: Monthly combined analytics
Option 2
6 Months Minimum
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PR: 4–6 press releases/month, personalized media outreach, thought leadership positioning, crisis support
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Earned Media: Outreach to national and trade journalists, strategic backlink opportunities, advanced media calendar management
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Reporting: Detailed monthly performance and media placement analytics
Want to Take This Further?
If you’d like help applying these strategies to your business, you can book a quick call with me and we’ll go through your current setup, identify gaps, and map out practical next steps.